Project Brief

To come up with prints for festive collection that marries tradition with concurrent as well as yester year’s trends and inspirations. Autumn/Winter Festive’19 should combine the brand’s love for flora and fauna with tribal motifs.
Dimensional florals and balanced fauna should be paired with a broad spectrum of colours including, shades of electric blues, solid reds, and sunshine yellows, with splashes of Neon. The prints should also have vivid and textured background inspired by the artist “Rothko”.
Mood board
Colour Board
Texture Exploration Inspired by Rothko
Floral hand drawn exploration 
Mask hand drawn exploration 
Surface Print Exploration (digitally morphed on Photoshop)
Final Prints
Photoshoot
Concept Note

“So she ran away in her sleep, and dreamed of paradise.” 

Reimagining the setting of a lush Elysium, Autumn/Winter Festive’19 combines the brand’s love for flora and fauna with intricate details of two unique artworks- Gond Art of Madhya Pradesh and Noel Kapanda Tingatinga painting style of the Oyster Bay area in Dar es Salaam (Tanzania) and later spread to East Africa. While the Gond Art utilizes dots and lines to create mystical creatures, the Tingatinga style, on the other hand, pictures decorative images of birds, animals and daily life through flat and bright colours. 

Dimensional florals and balanced fauna are paired with a broad spectrum of colours including, shades of electric blues, solid reds, and sunshine yellows. With splashes of Neons on the outfit, the collection reimagines how this colour fits into Indian silhouettes. While heavy on prints, patterns and motifs, this season the focus seems to have shifted to patchwork and other explorations.  We pay homage to the Indian craftsmanship with intricate pearl embellishments, elaborate zardosi work, applique, fray and patchwork that plays with techniques and details. 

As a brand, we have long been associated with altering the perception of the Indian bride by letting her be the creature of comfort she deserves to be through fuss-free silhouettes. A melting pot of cultures, this collection marries tradition with concurrent as well as yester year’s trends and inspirations. The collection is brought to life with rich fabrics like Silks, Organza, Tafta, Crushed Silks and Crepe. 

Designed to seamlessly transition from one festivity to another, the collection is a celebration of Indian shapes and forms with garments that strike a balance between body hugging yet conservative silhouettes. The outfits range from fusion sets, tunics, salwar sets, flared bottoms, embellished bustier, shrugs and snug as well as conceptual saris, lightweight lehengas, one-shoulder silhouettes. While the collection will give you glimpses of our earlier work and thought process, it also changes the way blouses are perceived and looked at, making them suitable as crop tops and separates too. The A/W Festive’19 also introduces new styles and necklines ranging from squared to scallop-edged to alter the perception of traditional silhouettes.
To have a look at the full collection and if you would like to buy something visit https://www.houseofmasaba.com/whats-new
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